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Time Saving

72% reduction in alert backlog
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Time-to-Value

Rule deployment cut from 2 weeks to under 5 minutes
UNIT21 PRODUCTS USED
Transaction
Monitoring
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Case
Management
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AI Agent
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“Unit21’s AI Agent gives our analysts a head start on every case. It surfaces the critical details instantly, cutting review time and helping us focus on real risk—not repetitive work.”
Kitty Boland
DIRECTOR OF AML OPERATIONS, UNDERDOG

Company Facts

founded
2020
Industry
Fantasy sports & sports betting
Funded Raised
 $115M
THE PROBLEM
Fragmented, manual systems, mounting risk, and rapid growth 
As one of the fastest-growing online sports gaming companies, Underdog Fantasy faced all the typical growing pains of a startup operating in a complex and highly regulated environment. Its early anti-money laundering (AML) and responsible gaming (RG) operations were largely manual, spread across Slack threads and spreadsheets. Analysts struggled to track investigations, rule logic had to be hard-coded by engineers, and deploying a single change could take anywhere from an hour to two weeks.

With transaction volumes increasing rapidly from fantasy contests and sports betting, Underdog’s small team found itself managing a backlog of more than a thousand open alerts a day, the majority of which were false positives. Manual adverse-media checks and fragmented case management workflows also slowed the preparation of suspicious activity reports (SARs). Without a centralized system, the company risked inefficiency, audit challenges, and an inability to keep pace with its own growth and evolving regulatory expectations. 

TLDR: Problems

  • Fragmented AML/RG workflows across Slack and spreadsheets
  • Rules required engineering time, taking up to 2 weeks to deploy
  • Over 1,000 open alerts daily, and frequent false positives
  • Manual adverse-media checks slowed SAR filing
  • Rapid transaction growth amplified risk and compliance pressure
WHY UNIT21
Adapting rules, managing alerts, and scoring custom risk with flexible, no-code control
When Underdog began its search for a compliance platform, the team knew flexibility and speed were non-negotiable. As a startup operating in a young, fast-changing industry, they needed a tool that could evolve with them. They were drawn to Unit21’s no-code configurability, which empowered AML and RG teams to create and modify detection rules directly, without waiting for engineers.

The team also sought a unified environment that could manage the full lifecycle of investigations—from alert generation to case management to direct filing—while maintaining a strong audit trail. Separate scoring models for AML and responsible gaming risk were key to balancing player protection with financial crime detection. Unit21’s extensible platform architecture also allowed Underdog to layer in AI features, device intelligence, and future real-time data streams without costly re-platforming.

“Our industry evolves daily, and Unit21 evolves with it. The flexibility to adjust rules, workflows, and scoring without engineering support lets us stay compliant at the same pace we innovate,” states Kitty Boland, Director of AML Operations at Underdog.

TLDR: Why Unit21

  • Needed rapid, no-code rule editing to react to new betting patterns
  • Wanted separate AML and RG risk scoring models
  • Required integrated alert → case → filing workflow
  • Sought measurable false-positive reduction (15–20% target)
  • Choose Unit21 for scalability, flexibility, and strong support
“Having workflow, case management, and reporting all in one place has completely transformed how our team operates. What used to require multiple tools and manual handoffs now happens seamlessly within Unit21, giving us the kind of efficiency and visibility we didn’t have before.”
Kitty Boland, Director of AML Operations, Underdog
THE RESULTS
Cutting alerts by 72%, launching dual risk models, & accelerating reviews with AI-driven intelligence
Since adopting Unit21, Underdog Fantasy has transformed its AML and Responsible Gaming operations from a manual, fragmented process into a unified, data-driven program. What once lived across Slack threads and spreadsheets now flows through a centralized platform that connects alert generation, case management, and filing, all with a complete audit trail. The result is measurable efficiency and operational confidence at scale.

Alert backlogs that once exceeded a thousand have fallen by 72%, bringing the open queue to under 300 alerts at any given time. Analysts now build and adjust detection rules in minutes instead of waiting days or weeks for engineering support. Manual adverse-media checks that once slowed investigations are now performed directly inside the platform, saving hours per case and improving accuracy.

“Before Unit21, we were constantly buried under more than a thousand open alerts. Today, that number has dropped by 72%, and our analysts can focus on the alerts that truly matter instead of chasing false positives,” recalls Dariusz Kaczmarek, AML Ops Lead at Underdog.

Crucially, Underdog also implemented distinct Customer Risk Rating (CRR) models for AML and for Responsible Gaming risk. By running separate scoring frameworks—one focused on financial-crime exposure, the other on player-behavior and welfare metrics—the team can weigh each dimension appropriately and route workflow accordingly. This dual-model structure allows high-risk AML profiles to trigger enhanced due diligence, while the RG model flags behavioral concerns for review or outreach, rather than conflating both under a single score.

“Having separate risk models for AML and Responsible Gaming is a game-changer. With Unit21’s CRR, we can measure and manage each type of risk precisely, without compromising compliance or player protection,” Boland states.
In parallel, the AI Agent pilot within Unit21 has become a key driver of the next wave of efficiency. The feature automatically summarizes alerts and surfaces the critical behavioral and transactional context for analysts. Particularly in the RG workflow—where subtle patterns matter more than traditional rule violations—these summaries accelerate triage, enabling faster disposition and fewer false positives (with a projected 15–20% reduction once fully operational). And because Underdog maintains a “trust-but-verify” approach, meaning each AI-generated summary is still analyst-validated, the automated workflows remain defensible and audit-ready.

Together, these innovations have given Underdog a compliance foundation that’s faster, more flexible, and scalable, supporting jurisdictional growth and entry into regulated markets. With automated alert → case → filing workflows, explainable scoring models, and embedded intelligence, Unit21 continues to position Underdog to meet rising regulatory expectations with confidence and clarity.

TLDR: Results with Unit21

  • 72% reduction in alert backlog
  • Rule deployment cut from 2 weeks to under 5 minutes
  • Built-in adverse-media checks save hours per case
  • Custom Customer Risk Rating models for AML and RG ensure the right risks trigger the right workflows
  • AI Agent pilot accelerating reviews with high-level summaries and 15–20% fewer false positives
  • Unified alert → case → filing workflow improves audit readiness and regulator confidence
  • No added headcount despite rapid growth in transaction volume
“Having adverse-media checks built directly into Unit21 has been a huge time saver for our analysts. As we expand our program to include PEP and sanctions screening, having all of that intelligence in one place will make our investigations faster and more defensible.”
Kitty Boland, Director of AML Operations, Underdog
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