This session brings together people who've landed in different places on that question and asks them to show their work: what they weighed, what they underestimated, and what they'd weigh differently today.
- Where the real cost of building sits, and why it's almost never the first build
- What moves the math: data access, engineering capacity, regulatory expectations, scale
- Why most programs end up split, and how teams drew the line
- The signals that something you built has outgrown what you can maintain
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